Valser - TV commercial 2008

Valser takes the time. In the center of the campaign is the slowness: it takes a quarter of a century for the water inside the mountains of Vals to transforms into the mineral water.

Mich Gerber composes for this TV commercial an Alpine blessing, a piece called "Zervreila". It is named after the village Zervreila (located above Vals), that has been flooded in 1957 in order to build a barrier lake.